Our Story

What brings out our madness? At Mad Jack Snowsports our mission is for skiers of all ages and types to Be On The Hill, and Happy On the Hill. You should be comfortable while enjoying time on the slopes, without compromising performance or breaking the bank.
Mad Jack Snowsports was born in February 2013. The idea was simple, ski boot technology had not evolved since the 1970s, however ski geometry had changed immensely. The new geometry does not require such a rigid, uncomfortable and painful boot, so why are we still skiing this way?
Since then we have worked tirelessly to create the MadJacks allowing skiers to wear comfortable snowboard boots all day on the slopes and finally take advantage of the modern ski design. Welcome to the modern era of skiing, you will throw you ski boots away, just like we did years ago!