MADJACKS SLASHES COSTS TO MAKE THE MOUNTAIN FAMILY FRIENDLY

ABOUT SALLY

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For Sally Demarest, skiing is a family affair. Her husband Bill skied all his life, and Sally learned alongside their two children when they were very young. With Sally and the kids on the slopes, skiing means family time.

Sally loves skiing, but classifies herself as a beginner, since her family makes it to the hill only a handful of times a year. “My children and I learned to ski together, but we haven’t learned to snowboard. Skiing is a good option since the learning curve is less steep. Of course, the downside of skiing was the boots.”

Bill learned to ski when he was very young, competing in high school and eventually crossing over to snowboarding. In his 20’s he lived and worked in Vail, where he skied every day for six years.

The Demarests head to Colorado’s Wolf Creek Ski Area a few times a year, to race down the green slopes and take advantage of the hill’s affordable prices. Bill skis with the family, and then hits the back runs with his board.

Skiing with family is fun, but cold temperatures, uncomfortable gear, and high prices don’t make it easy. Skiing is an expensive sport for a family of four, and the cost of gear adds up quickly. Sally and Bill keep their family on the slopes a few times a year by buying used equipment, skiing at cheaper resorts, and choosing half rather than full days.

Wolf Creek’s high altitude means extremely cold temperatures, which is rough on the kids, and tight, uncomfortable ski boots make things worse. “Wolf Creek is at high altitude and very cold, so those aspects are challenging, especially for my kids who are raised in California at sea level. But dealing with gear and discomfort don’t follow far behind, and are with us at lower altitude places in California.” 

Cold temperatures, high costs, gear overload, and uncomfortable boots can keep families off the mountain, but Sally’s family is determined to stay on the slopes.

“My children and I learned to ski together, but we haven’t learned to snowboard. Skiing is a good option since the learning curve is less steep. Of course, the downside of skiing was the boots.”

THE CHALLENGE

Sally’s family loves to ski, but craves a simpler, and more affordable experience, free of discomfort, gear overload, and high costs.

Skiing for families is pricey, and—especially since growing feet require frequent size upgrades—Sally and Bill struggle with the cost of gear. Decent ski boots can cost between $500 and $1300, and add up quickly for a family of four. Crossover snowboarder Bill, requires additional snowboarding boots, and the odds are that the kids might join him on the back runs someday. Currently 17% of skiers also snowboard, and kids often go back and forth between the two sports, often depending on what their friends are doing.

Then there’s the equipment issue. Sally and her kids each travel with their own gear, and her husband brings his ski and snowboarding equipment. It’s already a lot, but if the kids take up snowboarding too? Severe gear overload!

Enduring pain is one thing, but watching your kids suffer is worse. “Skiing at high altitude can be a cold, uncomfortable experience, and the worst part of the experience is the ski boots. Not only are they uncomfortable, they create an extra burden as we trudge to get tickets, or return from the lunch area to ski.”

“Skiing at a high altitude can be a cold uncomfortable experience, and the worst part is the ski boots. Not only are they uncomfortable, they create an extra burden.”

THE MADJACKS SOLUTION:

MadJacks stomps out discomfort, reduces gear, and saves money with one simple solution: kick ski boots to the curb, and switch to affordable, comfortable snowboarding boots. The MadJacks’ unique design allows skiers of all ages to ski in snowboarding boots, so everyone in the family feels cozy and satisfied, whether on skis or a board.

The MadJacks unites the function and form of a ski boot with the comfort of a snowboarding boot, conforming to ASTM and ISO alpine ski boots standards (ISO 5355).  MadJacks is considered a standard alpine ski boot while accepting a standard snowboarding boot, and come in three sizes to accommodate skiers of all ages.

Customers tired of spending $500 plus per pair of ski boots now have a more affordable option with MadJacks. Snowboarding boots cost approximately 35% less than ski boots and, at only $249 a pop, MadJacks slashes the cost of skiing approximately $200. MadJacks always keeps growing feet in mind, the smallest size designed to fit ages three through ten, cutting costs and making the slopes accessible for large families.

MadJacks further reduces costs for crossover snowsports enthusiasts like Bill, who can now wear one boot for snowboarding and skiing. One pair of boots means less gear on the hill, more money to spend on hot chocolate, and less stress for everyone!

“A beginning snowboarding boot is cheaper than a decent ski boot, that makes a difference for the kids and me. Also, now that my husband uses MadJacks, he only needs one pair of boots.”

RESULTS

Sally credits MadJacks for providing an all-around improved experience for her family. “MadJacks have had a dramatic impact on our family. Since using MadJacks, we have an easier time walking through the ski area and our feet stay warmer. We’re all happier when our feet are happier!”

MadJacks have helped lower the cost of skiing as well. Now that Sally’s family buys snowboarding, rather than ski boots, they save around $200 per person—$800 for the entire family. “A beginning snowboarding boot is cheaper than a decent ski boot, so that makes a difference for the kids and me. Also, now that my husband uses MadJacks, he only needs one pair of boots.”

Sally’s husband loves carrying around less gear. “The biggest gear impact is on my husband. He skis when he is with us but also likes to let loose and snowboard on back runs. Now that he has MadJacks, he can wear the same comfortable boots all day.”

Sally and the kids’ skills on the slopes are progressing, and Bill is just as pleased with his performance. “My husband was a competitive racer, who skied almost every day when he lived in Vail for six years. As an advanced skier, he loves skiing on his MadJacks, and says he will never wear ski boots again.”

When the family use their MadJacks at Wolf Creek, other skiers, including lift operators, have asked about the bindings, and Sally is happy to chat about her family’s new discovery. “They always want some and ask where they can get them. They want them right away. I would recommend them to anyone!”

“MadJacks have had a dramatic impact on my family. Since using MadJacks we have an easier time walking through the ski area and our feet stay warmer. We’re all happier when our feet are happier!”
Eric Mehiel