MADJACKS DELIVERS THE BEST OF BOTH WORLDS

ABOUT ROD

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Rod Schmidt is an advanced skier who loves to snowboard. The Mountain Creek ski patrol officer started skiing in fifth grade and never looked back, skiing and racing on slopes across the country. He discovered snowboarding in his late twenties and was addicted. “Snowboarding seemed cool. I’d skied for so long and raced, but I got really into snowboarding after I tried it. I got my whole family into it.” Rod taught his son, professional Nitro Circus roller snowboarder Brandon Schmidt, to snowboard when he was only three years old.

The crossover skier/snowboarder enjoys switching back and forth between skiing and boarding on the slopes, depending on the weather, snow, and terrain. Skiing remained Rod’s first love, but he had difficulty returning to tight, ridged ski boots after experiencing the comfort of snowboarding boots. He was forced to stop skiing altogether after a foot injury damaged his instep, rendering it too painful for him to wear ski boots. He has missed skiing ever since.

Twenty years later, Rod uses his snowboard to patrol Mountain Creek, New Jersey, one of the busiest ski resorts in the country, but longed for a reunion with his poles. “I’ve always loved snowboarding, but it can be kind of a drag on flat spots, when you have to unbuckle and get yourself out to get from one place to another. With skis, you just pop them on and off. I just missed skiing.”

THE CHALLENGE

“Snowboarding seemed cool. I’d skied for so long and raced, but I got really into snowboarding after I tried it. I got my whole family into it.”

Rod digs snowboarding but was eager to find a path back to his crossover lifestyle. Pain forced the advanced skier to exclusively snowboard on and off the clock because he couldn’t stand the idea of wearing ski boots for 10 hours a day. But snowboarding alone isn’t enough for Rod, who craves the ski experience as well.

Rod is not alone. There are 1.7 million crossover skier/snowboarders in the world, as of the 2014-15 season, according to SnowSport Industries American (SIA). People once saw snowboarding as mutually exclusive, but things have changed. Now snowboarders take up skiing to experiment with new tricks and access backcountry, and skiers recognize snowboarding as a legitimate sport.

The problem? Gear overload. Switching from a board and snowboarding boots to skis and ski boots is always an option, but toting skis, a snowboard, snowboarding boots and skis? That’s too much for most people.

And then there’s the comfort issue. Skiers like Rod face a rude awakening after experiencing the comfort of snowboarding boots. Snowboarding was more comfortable, but less satisfying for the seasoned skier.

“I’ve always loved snowboarding, but it can be kind of a drag on flat spots, when you have to unbuckle and get yourself out to get from one place to another. With skis, you just pop them on and off. I just missed skiing.”

THE MADJACKS SOLUTION:

MadJacks gives crossover skiers what they’ve always craved—the best of both worlds. With MadJacks’ breaking edge design, snowboarding boots click easily onto skis, allowing for quick transitions on and off the mountain, so snow sport enthusiasts can switch from skis to snowboard and back. Great powder? Snap onto the snowboard. Great groomers? Click into your skis.

Crossover snowboarders can finally have it all with one, comfortable boot. MadJacks innovative system converts a regular snowboarding boot into a ski boot, conforming to ASTM and ISO alpine ski boots standards (ISO 5355). As such, MadJacks is considered a standard alpine ski boot while accepting standard snowboarding boots. Less equipment, less hassle, more choice!

“It was a blast to be back on two sticks. Having an option to go back and forth depending on the conditions makes the recreational aspect more enjoyable.”

RESULTS

Rod now switches seamlessly between his snowboard and skis, depending on his mood, snow conditions, and job requirements for the day. “It was a blast to be back on two sticks. Having an option to go back and forth depending on the conditions makes the recreational aspect more enjoyable.”

Rod missed going back and forth between skis and snowboard and finally feels at home on the slopes as a crossover skier/snowboarder. “I’ve always liked being a snowboarder on the ski patrol, but now I can fit in while still being a little unique.”

The best part? For the first time in a long time, Rod can ski pain free! “I’m on the mountain between 10 and 15 hours a day, and I can’t wear ski boots for 15 minutes. I can wear MadJacks all day! I would definitely recommend them!

“I’m on the mountain between 10 and 15 hours a day, and I can’t wear ski boots for 15 minutes. I can wear MadJacks all day! I would definitely recommend them!”

Eric Mehiel