At Mad Jack Snowsports our mission is for skiers of all ages and types to Be On The Hill, and Happy On the Hill. You should be comfortable while enjoying time on the slopes, without compromising performance or breaking the bank.

Mad Jack Snowsports was born in February 2013. The idea was simple, ski boot technology had not evolved since the 1970s, however ski geometry had changed immensely. The new geometry does not require such a rigid, uncomfortable and painful boot, so why are we still skiing this way?

Since then we have worked tirelessly to create the MadJacks allowing skiers to wear comfortable snowboard boots all day on the slopes and finally take advantage of the modern ski design. Welcome to the modern era of skiing, you will throw you ski boots away, just like we did years ago!

 

 

MEET the team


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KRISTIN MEHIEL

FOUNDER, CEO, SALES & MARKETING

HOMETOWN: San Diego, CA

FAVORITE SLOPE: Four O’clock Run, Breckenridge

FUN FACT: She's been bitten by shark

WHAT IS SHE MAD ABOUT?:
"Cramming my children’s feet into their ski boots "

 

 

ERIC MEHIEL

FOUNDER, PRODUCT & ENGINEERING

HOMETOWN: Boulder, CO

FAVORITE SLOPE: Pallavicini, Arapahoe Basin

FUN FACT: He moonlights as a Rocket Scientist, really!

WHAT IS HE MAD ABOUT?:
"38 years of boot bang!"

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Bill Demarest

FOUNDER, PRODUCT & FINANCE

HOMETOWN: Evergreen, CO

FAVORITE SLOPE: Bald Spot, Beaver Creek

FUN FACT: He thinks Calculus is fun!

WHAT IS HE MAD ABOUT?:
"People falling down on the ice in their ski boots, and hurting themselves before they even get to the slopes."


SHARE YOUR STORY, WHY ARE YOU MAD?

WHY ARE YOUR SKI BOOTS UNCOMFORTABLE?